PLANNING YOUR MARKETING ACTIVITY

Q3 FOCUS MODELS

The retail priority models this quarter will rollover from Q2 and will be the Lexus LBX and Lexus NX Plug-in Hybrid, as they continue to be the high-volume vehicles over the summer months. The All-Electric RZ will also continue to be supported through our business managed campaign, which will also focus on Lexus NX and the All-New Lexus ES which has now launched.

RETAIL PRIORITY MODELS

BUSINESS PRIORITY MODELS

PARTNERSHIP MARKETING – MANAGED
SERVICES UPDATE

CONFIRMED REDUCTION IN NETWORK CONTRIBUTION
FROM JULY 26 – MARCH 27

A reduction of £160p/m per Centre (full sites), due to:

CLV Portal costs decreasing by 56% YoY
Brand Paid Search Management efficiencies resulting in 19% reduction YoY

WHILST CONTINUING TO UNLOCK ADDITIONAL VALUE
& ENHANCED CAPABILITIES. INCLUDING…

CLV PORTAL

Introducing ‘next best action’ – to better and more effectively surface portal insights and action
Assisting activation of CLV data through email and delivering leads through Keyloop Leads (Discovery).

UPDATED CRM DASHBOARD – NOW LIVE

Offering clearer visibility of email performance and improved
metric clarity
Dedicated Network actions section
New location in Power BI – under ‘Value Chain Reporting’

ALL-NEW ALL-ELECTRIC LEXUS ES

The All-New Lexus ES sets a new benchmark for the premium executive saloon, building on the current all-electric offering. This latest luxury salon is a halo model for the brand and represents a great opportunity to build on ongoing local business strategy within the luxury Chauffeur space, alongside the LM giving business class comfort.

To support your Centre in successfully launching the All-New All-Electric Lexus ES, a suite of marketing assets featuring awareness messaging and PCP and BCH offers are now available via the Partnership Marketing Portal.

DOWNLOAD ASSETS VIEW GUIDE

RETAIL ASSETS

To help you promote priority retail models, we have updated our usual collection of retail assets. These are now available for download via the Partnership Marketing Portal.

Please note that tactical assets will follow in the forthcoming days.

DOWNLOAD ASSETS

PCH

To ensure we communicate our most competitive offers across our model range, we have created Personal Leasing assets focusing on RZ and LBX, to align with our National approach.

Editable Demo Decal artwork is available for your Centre to add in offers along with Silent Salesman Templates available via the tool.

DOWNLOAD ASSETS

SILENT SALESMAN TOOL

BUSINESS ASSETS

To help you promote priority business models, we have updated our usual collection of business assets. These are now available for download via the Partnership Marketing Portal.

Editable Demo Decal artwork is available for your Centre to add in offers along with Silent Salesman Templates available via the tool.

DOWNLOAD ASSETS

SILENT SALESMAN TOOL

SERVICENOW ONBOARDING TIMELINE

ServiceNow is an automated platform that will act as a central hub for submitting your marketing queries, requesting brand compliance approvals, and accessing the latest Lexus knowledgebase articles.

All Centres received a form in May via the newsletter requesting that their marketing team members submit their business email for set up

During Q3

Tier 1 Centre onboarding (Groups with 9 or more Centres)

Tier 2 Centre onboarding (Groups with 5 or less Centres)

Tier 3 Centre onboarding (Groups with 3 or less Centres)

The existing Lexus Partnership Marketing inbox will no longer be monitored by the TMW team, and you will be redirected to use ServiceNow

NETWORK SUPPORT: 
A Centre User Guide will be shared in Q3 via the Lexus Partnership Marketing Portal
including details of the login process and user features.