INTRODUCING Q3

This quarter sees the launch of the All-New All-Electric Lexus ES, alongside significant above-the-line investment to support our key models, as well as the all-important September plate-change month.

We begin the quarter with continued above-the-line support for the NX campaign, running until 19^th July. The campaign builds on last year’s success, showcasing the NX Plug-in Hybrid under the creative platform ‘Experience Amazing Before You Arrive’.

Following this, we will launch a new Lexus LBX campaign under the ‘Everyday Extraordinary’ positioning. Backed by a £2m investment, the campaign will span TV, VOD, YouTube, cinema, radio, and digital audio, delivering a strong multi-channel presence.

With the summer tennis season in full swing, we will also continue our partnership with Sky Sports as the presenting partner of the Sky Sports Tennis channel.

We are also proud to support the launch of the All-New All-Electric Lexus ES, setting a new benchmark in the premium executive saloon segment, now available with an all-electric offering.

All the key information to support you in the coming quarter can be found in the following guide. Thank you for reading, and we wish you a successful quarter.

MARKETING ACTIVITY CORE REQUIREMENTS

Please refer to the table below to see the activities you must complete. As per last quarter's changes to Partnership Marketing Business Paid Search^, if you are opting out, you must input this in your planner and provide evidence of your own activity at the end of the quarter.

For full details of expectations and requirements, please refer to the Marketing Activity Requirements Guide.

COE BENCHMARKS – MARKETING ACTIVITY SCORING

For 2026, there are three parts to scoring; Planner score, Core Activity and Brand Compliance.

As previously communicated, we are moving away from the 1,2,3 scoring. The new scoring is now simplified and easy to understand as it moves to No Evidence, Partial Evidence and Complete Evidence. All three are clearly defined below:

Q3 2O26 RETAIL PROGRAMMES

SHOWROOM MATRIX AND LAYOUT

Please note that 'Plus 1' and 'Plus 2' within the table, refers to the number of additional showroom cars of each model allowed in the showroom (e.g. LBX - allowed to take an extra 2).

DEMO MATRIX

Mandatory Vehicles

Opt-In Vehicles

KEY DATES THIS QUARTER

15^th JULY

Marketing Planner deadline

16^th SEPTEMBER

Evidence submission deadline

8^th JULY

Regional Meetings