MESSAGING GUIDANCE

TOPLINE MESSAGING ACROSS PRODUCT TYPES

A key enhancement to the Lexus Service Activated Warranty is the refinement of our customer messaging as well as T&Cs. We have identified four core areas of focus that provide greater transparency and clarity for customers throughout their ownership journey.

These updated communication principles present a comprehensive, 360‑degree view of the benefits of Service Activated Warranty, ensuring customers understand the value it delivers at every stage of the vehicle lifecycle.

Our warranty proposition of 10 years or 100,000 miles remains unchanged. However, the refreshed messaging outlined in this guide strengthens how Service Activated Warranty supports our broader strategy of ensuring all customers experience amazing during their Lexus ownership.