Lexus Service Activated Warranty is a key part of the Lexus ownership proposition. With 50% of Lexus owners choosing to service and maintain their vehicle outside of the Lexus Network, Service Activated Warranty should focus on driving new service customers to our workshops, win back lapsed customers and retain those already servicing with us.
It’s a compelling message, but one we must ensure we communicate correctly to avoid misleading communications and to comply with all legal advice. We have recently been working on how to effectively communicate this to customers across product types. There have also been T&Cs and other messaging updates which we have applied across all Centre assets.
As such, this guide will serve as the most up-to-date reference of how to talk about Service Activated Warranty across your communications.
